Savills Celebrates Eight Year as Top Real Estate Superbrand

11 March 2016

Savills has retained its position at the top of the real estate agents / advisors category league table in the 2016 UK Business Superbrands list for the eighth consecutive year, seeing off competition from rivals including CBRE, BNP Paribas Real Estate, Knight Frank and Strutt & Parker.

The Business Superbrands survey is independently administered by The Centre for Brand Analysis. It brings together an expert Council and 2,500 business professionals to identify the UK’s strongest B2B brands from an initial list of 1,500, based on three key elements: quality, reliability and distinction. During the voting process all those involved are asked to consider the statement: ‘A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.’

Albert Lau, CEO of Savills China, comments: “That Savills has once again been ranked as the top UK real estate Superbrand is testament to the consistent world class service we offer and that the values voters look for – quality, reliability and distinction – are second nature throughout our business. As a company expands it can be all too easy to lose sight of the values that have made you a success, but the fact that both our clients and peers continue to recognise Savills as the best of the best is proof we have successfully embedded these qualities at the core of everything we do.” 

Savills is a leading global real estate service provider listed on the London Stock Exchange. The company, established in 1855, has a rich heritage and over 700 offices and associates throughout the Americas, Europe, Asia Pacific, Africa and the Middle East, employing over 30,000 people.

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Superbrands

Superbrands is an annual initiative to identify and celebrate the UK’s strongest consumer and B2B brands in Britain. Brands do not apply or pay to be considered for Superbrand status; rather the accolade of Superbrand is awarded after a rigorous and independent selection process. The UK’s Business Superbrands are chosen by a panel of marketing experts and 2,000 individual business professionals from across the UK. Brands do not apply or pay to be considered. The business professionals’ vote is the culmination of an independent selection process managed by The Centre for Brand Analysis, which considers thousands of brands from over 50 sectors.

 
 

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